Sleep Like A Baby Again
Client: Gravity Blanket
Insight: The older you get, the harder it is to sleep.
Big Idea: Gravity Blanket’s deep touch pressure simulation makes you sleep like a baby again.
Manifesto:
We know the importance of a good night’s sleep.
We remember the days of our youth, those precious 8+ hours of sleep.
We recognize the power that naps hold.
We treasure every hour of rest to get us through the tiresome days.
We experience the wealth that comfort can bring us.
We yearn for the feeling of being swaddled.
We hold onto the moments of feeling loved.
We vow to sleep like a baby again.
Gravity Blanket.