Project Purrfect Adoption
Problem: A quality image makes the difference in motivating someone to adopt an animal. However, understaffed shelters often do not have the time or money to take high-quality photos of their cats and dogs. Shelters often use intake photos of animals on their adoption profiles, which are typically poorly lit, low-quality, and display the animal in a frightened and vulnerable state.
Solution: Let’s volunteer to take high-quality shots of animals in one of the largest local shelters, CNY SPCA. My art direction partner Emma Michelson organized and completed the photoshoot, and I went and met the cats and took notes on each other their personalities. I gave the profiles a copy makeover, transforming them from dry, boring bios to captivating profiles ready for adoption. These efforts will dramatically improve animals’ profiles and, thus, adoption rates.
BEFORE
AFTER
Meet Leah! This 5-year-old sassy female is ready to find her new human forever best friend. Her ocean blue-green eyes will steal your heart, and her playful soul will keep you younger forever. One look at her and you’ll never be able to forget her adorable face. Leah’s definitely a talker, and her meow speaks a million words. She is very protective of her area and knows she’s the boss, so she’s looking for a home that she can call her own. She’s especially good at posing for photos, and she lives to sit perched on a cat tree and survey her environment. Adopt Leah today to find the fuzziest friend, playmate, and conversationalist.
Meet Leo! This 4-year-old, long-haired feline is looking for a human to love him and brush his hair. Leo may seem a bit quiet at first, but give him a sniff of you and he’ll be all over you before you know it. Leo will do anything for attention, which isn’t hard for him considering his long, luscious coat is a show-stopper. Leo’s markings are one-of-a-kind, and his striped face gives him a sense of fierceness and pride, which we see reflected in his character. His strong yet gentle disposition makes him the perfect cat for families!
Meet Gwen! Gwen is a precious 1 ½ year old girl whose stunning features are strong enough to win over anyone looking for a beautiful soulmate. Gwen is one of the most photogenic cats you’ve ever met, so she’ll definitely be expecting her own personal Instagram page. If you’ve ever wanted a model in your home, Gwen is the way to go. She loves to spread joy and sunshine, and even just seeing someone happy is enough to make Gwen purr. Her piercing green eyes will look at you lovingly for the rest of your life, as long as she has enough treats, couches to lounge on, and chin scratches, she’ll be the happiest cat on the planet.
Meet Tanner! A golden, sun-kissed furball with the heart of an angel and the paws of a warrior, you’ll never find a smile bigger than Tanner’s. Tanner’s a 1 ½ year old Pug Pit mix who’s ready to find a human who loves to grin ear to ear as much as he does. One of Tanner’s greatest strengths is car rides, and he relishes the feeling of the wind whipping his ears and sticking his tongue out for the world to see. He’s very good at tricks (some might say he’s a seasoned magician), and his tail can wag faster than anyone’s (try him). There’s never not a smile on this little ball of fire’s face, and Tanner’s looking forward to snuggles, laughs, and silly moments with a new loving human.
Meet Stitch! Stitch is a 3-year-old Pit Lab mix who loves long walks on the beach and sipping pina coladas in the rain (ok, maybe just the long walks part). His chocolate-brown coat matched with pink and white fur accents make him stylish yet relaxed, and he’ll be the star of the show at any dog park that he graces his presence at. Stitch’s mushroom-shaped nose is great for sniffing and kisses, and his most important goal in life is being the goodest boy around. There’s no feeling that Stitch relishes more than the smile of his best human friend after the end of a long day, and Stitch is very proud of his loyal nature. His owner unfortunately passed away recently, and now Stitch needs a new loving and nurturing home.
Meet Diesel! Diesel is a very handsome 4-year-old pup whose fashion sense involves a hint of vintage fabrics mixed with warm brown tones, paired with white turtleneck underneath (as seen from his sleek fur coat). During the day, Diesel loves to hit the town and explore all the dog parks. His favorite evening pastime is sitting on the couch with a glass of wine, watching Dancing with the Stars, and having his best human friend scratch his soft, velvety ears. His mellow and sweet disposition makes him the perfect companion for a family with children. Throw him a chicken-flavored bone and Diesel will automatically be your best friend.