Spotify Soundscapes
Insight: Gen Z looks to Spotify for all their audio needs; however, Gen Z’s short attention span makes it hard for them to catch interest in long-form audio storytelling.
Big Idea: So, let’s create a new immersive experience to get Gen Z hooked on audiobooks.
Art Director: Emma Michelson
One Show Young Ones ADC Shortlist 2022
Featured on Ads of the World
Enter the metaverse through the Meta Quest 2 headset and click on the Spotify Soundscapes app.
Browse countless genres to sample in the metaverse from our sprawling bookshelves.
Search “Harry Potter” and choose a book to discover the Wizarding World in VR.
When you finish your sample in the metaverse, Spotify will airdrop you a link to continue your listening journey in the Spotify mobile app.
Listen to the audiobook after you finish your sample in the Spotify app.
The Spotify 360° feature enables you to experience the wonder of VR directly from your phone as you listen along to the story.
Browse fictional profiles on Airbnb of your favorite book characters.
Click on the Weasley’s profile and read about their welcoming home.